Vision & Values

The mission of the The Vigor Group is to build lucrative business investments in areas of industry in which we are passionate in.  TVG must continue to be synonymous with both innovation and creativity. Our products, and services are a living testament to our management team, and therefore we take great pride in our work.

In view of this mission, five priorities reflect the fundamental values shared by all Group stakeholders:

– Be creative and innovate
– Aim for product excellence
– Bolster the image of our brands with passionate determination
– Act as entrepreneurs
– Strive to be the best in all we do

Be creative and innovate

Group companies are determined to nurture and grow their creative resources. Their long-term success is rooted in a combination of artistic creativity and technological innovation: they have always been and always will be creators. 
Their ability to attract the best creative talents, to empower them to create leading-edge designs is the lifeblood of our Group.
The same goes for technological innovation. The success of the companies’ new products – particularly in apparel- rests squarely with trends & development teams.
This dual value – creativity/innovation – is a priority for all companies. It is the foundation of our continued success.

Aim for product excellence

TVG companies pay the closest attention to every detail and ensure the utter perfection of their products. They symbolize the nobility and perfection of traditional craftsmanship. Each and every one of the objects their customers buy and use exemplifies our brands’ tradition of impeccable quality. Never should Group companies disappoint, but rather continue to surprise their customers with the quality, endurance, and finish of their products. They never compromise when it comes to product quality. 
Their search for excellence go well beyond the simple quality of their products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores… All around them, their clients see nothing but quality.

Bolster the image of our brands with passionate determination

Group brands enjoy exceptional reputation. This would not amount to much, and could not be sustained, if was not backed by the creative superiority and extreme quality of our products. The power of our companies’ brands is part of TVG’s vision. It takes years and even decades to build a sublime image.

Act as entrepreneurs

The Group’s organizational structure is decentralized, which fosters efficiency, productivity, and creativity.
This type of organization is highly motivating and dynamic. It encourages individual initiative and offers real responsibilities – sometimes early on in one’s career. It requires highly entrepreneurial executive teams in each company.
This entrepreneurial spirit requires a healthy dose of common sense from managers, as well as hard work, pragmatism, efficiency, and the ability to motivate people in the pursuit of ambitious goals. One needs to share and enjoy this entrepreneurial spirit to – one day – manage a subsidiary or company of the The Vigor Group. 

Strive to be the best in all we do

Last but not least is our ambition to be the best. In each company, executive teams strive to constantly improve, never be complacent, always try to broaden our skills, improve the quality of our work, and come up with new ideas.
The Group encourages this spirit, this thirst for progress, among all of its associates.



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